Halewood Artisanal Spirits (UK) Limited respects your privacy and is committed to protecting your personal data. This privacy notice will inform you as to how we look after your personal data when you visit our website (regardless of where you visit it from) and when we collect your data, and tell you about your privacy rights and how the law protects you. Please also use the Glossary to understand the meaning of some of the terms used in this privacy notice.


1. Important Information And Who We Are

Purpose of this privacy notice


This privacy notice aims to give you information on how Halewood Artisanal Spirits (UK) Limited collects and processes your personal data through your use of this website, including any data you may provide through this website when you sign up to our newsletter, agree to receive marketing from us, or take part in a competition. This website is not intended for children and we do not knowingly collect data relating to children.


It is important that you read this privacy notice together with any other privacy notice or fair processing notice we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This privacy notice supplements the other notices and is not intended to override them.




Halewood Artisanal Spirits (UK) Limited is the controller and responsible for your personal data (collectively referred to as “Halewood”, “we”, “us” or “our” in this privacy notice).


We have appointed a data privacy manager who is responsible for overseeing questions in relation to this privacy notice. If you have any questions about this privacy notice, including any requests to exercise your legal rights, please contact the data privacy manager using the details set out below.


Contact details


Our full details are:


Full name of legal entity: Halewood Artisanal Spirits (UK) Limited


Email address: dataprotection@halewood-int.com


Postal address:


1st Floor, Tennyson House,


159-165 Great Portland Street, London,


England, W1W 5PA


Telephone number: 0151 4808800


You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance. Changes to the privacy notice and your duty to inform us of changes.


This version was last updated on 10 May 2018.


The data protection law changed on 25 May 2018. It is important that the personal data we hold about you is accurate and current.


Please keep us informed if your personal data changes during your relationship with us.


Third-party links


This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.


2. The Data We Collect About You

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data). We may collect, use, store and transfer different kinds of personal data about you which we have grouped together follows:


  • Identity Data includes first name, last name, gender, date of birth.
  • Contact Data includes postal address, email address and telephone numbers.
  • Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this website.
  • Profile Data includes your username and password, your interests, preferences, feedback and survey responses.
  • Usage Data includes information about how you use our website, products and services.
  • Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.

We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy notice.


We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.


If you fail to provide personal data Where we need to collect personal data by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may have to cancel a product or service you have with us but we will notify you if this is the case at the time.


3. How is Your Personal Data Collected?

We use different methods to collect data from and about you including through:


  • Direct interactions. You may give us your Identity, Profile and Marketing Data by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:
  • subscribe to our newsletter, services or publications;
  • request marketing to be sent to you;
  • enter a competition, promotion or survey; or
  • give us some feedback.
  • Automated technologies or interactions. As you interact with our website, we may automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies. We may also receive Technical Data about you if you visit other websites employing our cookies. Please see the Cookies section below for further details.
  • Third parties or publicly available sources. We may receive personal data about you from various third parties and public sources as set out below:
  • Technical Data from the following parties:
  • analytics providers such as Google;
  • advertising networks; and
  • search information providers.
  • Contact Data from providers of technical services.
  • Identity and Contact Data from data brokers or aggregators.
  • Marketing agencies – we may employ the services of agencies to run competitions or promotions on our behalf and they may collect personal data as part of the campaign.


4. How We Use Your Personal Data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:


  • Where we need to perform the contract we are about to enter into or have entered into with you.
  • Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
  • Where we need to comply with a legal or regulatory obligation. Generally we do not rely on consent as a legal basis for processing your personal data other than in relation to sending direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting us.


Purposes for which we will use your personal data


We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate. Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Contact us if you need details about the specific legal ground, we are relying on to process your personal data where more than one ground has been set out in the table below: Purpose/Activity Type Of Data Lawful Basis For Processing Including Basis Of Legitimate Interest To Manage Our Relationship With You Which Will Include:


(A) Notifying You About Changes To Our Terms Or Privacy Policy


(A) Identity


(B) Profile


(I) Necessary To Comply With A Legal Obligation


(Ii) Necessary For Our Legitimate Interests (To Keep


Our Records Updated And To Study How Customers Use Our Products/Services)


(B) Asking You To Leave A Review Or Take A Survey


(C) Marketing And Communications


To Enable You To Partake In A Prize Draw, Competition Or Complete A Survey


(A) Identity


(B) Contact


(C) Profile


(D) Usage


(E) Marketing And Communications


(I) Performance Of A Contract With You


(Ii) Necessary For Our Legitimate Interests (To Study How Customers Use Our Products/Services, To Develop Them And Grow Our Business, To Run Competitions, Prize Draws And Promotions) To Administer And Protect Our Business And This Website (Including Troubleshooting, Data Analysis, Testing, System Maintenance, Support, Reporting And Hosting Of Data)


(A) Identity


(B) Contact


(C) Technical


(I) Necessary For Our Legitimate Interests (For Running Our Business, Provision Of Administration And IT Services, Network Security, To Prevent Fraud And In The Context Of A Business Reorganisation Or Group Restructuring Exercise) (Ii) Necessary To Comply With A Legal Obligation To Deliver Relevant Website Content And Advertisements To You And Measure Or Understand The Effectiveness Of The Advertising We Serve To You


(A) Identity


(B) Contact


(C) Profile


(D) Usage


(E)Marketing And Communications


(F) Technical


Necessary For Our Legitimate Interests (To Study How Customers Use Our Products/Services And Website, To Develop Them, To Grow Our Business And To Inform Our Marketing Strategy) To Use Data Analytics To Improve Our Website, Products/Services, Marketing, Customer Relationships And Experiences


(A) Technical


(B) Usage


Necessary For Our Legitimate Interests (To Define Types Of Customers For Our Products And Services, To Keep Our Website Updated And Relevant, To Develop Our Business And To Inform Our Marketing Strategy) To Make Suggestions And Recommendations To You About Goods Or Services That May Be Of Interest To You


(A) Identity


(B) Contact


(C) Technical


(D) Usage


(E) Profile


Necessary For Our Legitimate Interests (To Develop Our Products/Services And Grow Our Business) Marketing


We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising. We have established the following personal data control mechanisms: Promotional offers from us


We may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you (we call this marketing).


You will receive marketing communications from us if:


you have requested information from us or consented to receiving information from us;

or you have purchased goods or services from us or if you provided us with your details when you entered a competition or registered for a promotion and, in each case, you have not opted out of receiving that marketing.

Third-party marketing


We will get your express opt-in consent before we share your personal data with anyexternal company.


Opting out


You can ask us or third parties to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you, or by contacting us at any time.


Where you opt out of receiving these marketing messages, this will not apply to personal data provided to us as a result of a purchase made by you, product/service experience or other commercial transactions.